Google expands ads verification program to ...

Google is expanding a verification program for financial services ads that it launched in the UK last summer after seeing what it describes as a “pronounced decline” in reports of ads promoting financial scams. First in line to get the requirement, as part of a phased expansion of the policy, are Australia, Singapore and Taiwan. But Google says it plans to further expand the verification requirements to advertisers in additional countries and regions “in the coming months”. The verification layer sits atop Google’s financial products and services policy — looping in a local financial regulator which advertisers must demonstrate they are authorized by in order to have their financial s... Full story

4 days ago, 9 June