45 0

Last summer, Jay-Z and Beyoncé released the music video for “Apeshit,” a viral, visual magnum opus of the power couple dancing through the Louvre Museum that now has over 148 million views on Youtube. And, as it turns out, some of those viewers wanted an IRL experience, too. The Paris landmark had 10.2 million visitors in 2018—which is up 25 percent from the year before. It also breaks their previous record, of 9.7 million visitors in 2012, by half a million. “No other museum in the world has ever equaled this figure," the museum reported in a statement, before giving a nod to the Carters. The Louvre certainly capitalized on the pop culture exposure: in July, they launched a visitor trail... Читать полностью

12 января