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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 527 boy group members, using big data collected from June 18 to July 19. BTS’s Jimin topped the list for the sixth consecutive month, scoring a brand reputation index of 11,274,936 for July. High-ranking phrases in Jimin’s keyword analysis included “Lie,” “concert,” and “ARMY,” while his highest-ranking related terms included “love,” “win,” and “sell.” His positivity-negativity analysis also revealed a score of 80.03 percent positive reactions. Tout l'article

20 juillet