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By Michael Kleinemeier, Member of the Executive Board, SAP SE, SAP Digital Business Services. In the next decade of digitization, experience management will become a game-changer for companies. Already, companies are being evaluated based on their ability to deliver exceptional experiences to their external and internal stakeholders. The better and the more consistent an organization delivers experiences, the higher is its value proposition in the eyes of the customers and employees. While experiences are based on a wide spectrum of feelings, the outcome of these feelings, the overall experience, forms a very quantifiable performance metric and benchmark for an organization’s success. Acco... Tout l'article

22 fevrier