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Spending the day with Kim Kardashian West , as Jonathan Van Meter did for Vogue ’s May cover story , you might witness something that’s become a regular occurrence for the star: a sell-out beauty product launch. Her new red lipstick went in minutes. “I think it was the packaging and how we rolled it out just, like, perfection,” Kardashian West says in the story. She’s become a pro at such releases, and that understanding of what’s au courant has built her a makeup and fragrance empire , as well as a clear personal aesthetic that’s evolved over the years. Kardashian West has spent a lifetime leaning into beauty transformations that have kept audiences watching. When the world... Full story

26 April