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In an effort to appear fashionable, middle-aged shoppers are purchasing clothes online, only to return them a day later - after they’ve captured the perfect shot for Instagram. Transforming the “outfit of the day” phenomenon into a literal shopping experience, research from Barclaycard found that almost one in 10 UK shoppers have bought clothes online with the intent to wear them for social media and then return their temporary wardrobe. The biggest offenders? Men and women aged 35 to 44, with 17 per cent revealing that they are guilty of shopping only for the #OOTD appeal - a hashtag that links, at the time of writing, to 199,466,186 posts on Instagram. Expectations vs reality: Women share their online shopping disasters Full story

10 August