https://martechtoday.com/viants-adelphic-acts-to-solve-ad-pricing-transparency-by-offering-all-you-can-eat-monthly-subscription-

21 0

Get the most important digital marketing news each day. Note: By submitting this form, you agree to Third Door Media's terms . We respect your privacy . Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that it believes solves the problem for a demand-side platform ( DSP ). What’s new. Instead of charging a percentage of media spend as other DSPs do — typically 10 to 15 percent — Adelphic will now charge an all-you-can-eat monthly subscription price of $3,000 per log-in, with a 12-month minimum. And all vendors involved in the process — targeting data providers like data management platforms, inventor... Full story

9 November

wait