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Marketing technology can often be seen as a black box for a small business, and while marketing tech has been focused heavily on the enterprise, yet companies with less than 500 employees make up 99% of employers. There are many new techniques and terms to know thanks to the generous marketing community, and marketers are finding themselves consistently more present in every aspect of small businesses , changing the business itself in some cases from the inside. Even old-school marketing techniques are on the rise again . Whatever you do, it's a good idea to start simple, and one of the ways to do so is to revisit exactly where you're spending your marketing dollars, be it on software, ad spend or even content. Full story

19 May