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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 521 boy group members, using big data collected from February 14 to March 15. BTS’s Jimin and both maintained their spots at the top of the list, ranking No. 1 and No. 2 respectively for the third consecutive month. Jimin scored a total brand reputation index of 10,419,414 for March, while V’s brand reputation index came out to 8,805,977. High-ranking phrases in Jimin’s keyword analysis included “ Promise ,” “suppo... Full story

16 March