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When I was first getting into entrepreneurship, I asked Mark Cuban what he read or studied to learn how to start and build businesses. His response: “Experience. It’s the only reliable teacher I’ve ever had. No books ever captured what it’s really like. You just gotta do it.”. Mark’s smarter than me on most things, but on this, I think he’s wrong. Sort of. Yes, experience is crucial, of course. And yes, most of the reading on entrepreneurship is pretty worthless. BUT, after investing in 80+ companies and starting several of my own and reading nearly everything there is about entrepreneurship, I think there is not only a clear method to doing entrepreneurship right, I think there are a few things you can read that can teach you that method. Full story

12 October