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Horizon Media is partnering with AI platform Captiv8 to deliver what the agency calls the first agency level program that offers unbiased verified and independent measurement and reporting for agency influencer marketing campaigns. “Third party verification … is more important than ever," says Sae Cho, Director, Social Strategy & Influence, Horizon Media. Cho added that the Captv8 platform is the "most advanced partner" that the agency has reviewed because "its functionality provides different protections at various campaign stages – whereas some tools are more focused on retroactively looking at a post.”. Under the deal, Horizon will receive preferred partner pricing and has an exclusive ... Full story

11 February