https://marker.medium.com/mall-santas-relocate-to-zoom-by-the-numbers-74ec65d95c3

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SOCIAL DISTANCING REQUIREMENTS HAVE SENT SANTAS ONLINE AND BEHIND PLEXIGLASS. Photo illustration, source: RichLegg/Getty Images. 500%: That’s the increase over last year in virtual Santa Claus visits on HireSanta, a platform where retailers and event organizers can book Santa appearances, via Bloomberg Businessweek . Santa Claus has been an in-person fixture at shopping malls every holiday season for decades. But as the third wave of coronavirus infections continues to rage across America, Santa — one of the malls’ biggest end-of-year draws — is largely missing this year, imperiling the already meager footfall for retail stores. Just 45% of Americans say they plan to visit a mall this holiday season, down from 64% last year. Full story

29 November

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