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Twenty-four hours after its official launch on 1st February 2021, the Talkative Mom app was ranked the number 2 parenting app in both the United States and the United Kingdom. Its popularity in those countries may have been short-lived but for the Ghanaian developer, it was proof of a huge demand amongst expectant mothers for a crucial commodity: information. Founder Eno Quagraine did not start out intending to build an app at all. The initiative was born from a deeply emotional personal experience. In the early hours of November 18, 2017, Eno and her husband David Quagraine were rushing to a nearby hospital in Accra. Expecting their first child, Eno’s labour had begun the previous day ... Full story

22 October