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The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from April 24 to May 25. BTS continued their winning streak at the top of the rankings this month with a brand reputation index of 24,441,487. High-ranking phrases in the group’s keyword analysis included “YouTube,” “Twitter,” and “ Jimin ,” while their highest-ranking related terms included “shining,” “appear,” and “cute.” BTS’s positivity-negativity analysis also revealed a score of 90.56 percent positive reactions. Full story

26 May