https://adage.com/article/digital/amazon-launches-a-rewards-program-apps-tik-tok/316641/

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Amazon Moments is an automated platform for developers to manage their campaigns. Credit: Amazon. Amazon is giving publishers and developers—like Sesame Workshop, TikTok and the Washington Post—a way to deliver products from its e-commerce store to their audiences through a new marketing rewards program. On Thursday, the company launched what it calls Amazon Moments, which has already been tested for months by a small group of partners. Moments works like this: The publisher or developer asks users to perform an action in their apps or on their websites. For instance, a music subscription service asks someone to listen to 20 hours of music and then sends them a link for a free pair of head... Full story

19 February

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