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The Korean Business Research Institute has published this month’s brand reputation rankings for male idol groups! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from May 6 to June 7. BTS, whose winning streak at the top of the rankings has now lasted for over a year, took No. 1 on the list for the 13th consecutive month with a brand reputation index of 18,601,065. High-ranking phrases in the group’s keyword analysis included “ Wembley ” and “Bang Shi Hyuk,” while their highest-ranking related terms included “cool,” “radiant,” and “mania. Full story

8 June


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