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Millennials: everyone is talking about them and they seem to be the “Holy Grail” of the marketing world. The millennial generation is often clumped into one, with assumptions that they are tech-savvy, self-absorbed, and overburdened with student debt. While this may be true for some of this group’s members, generalizing Gen Y negatively can cause businesses to miss out on this powerful demographic. Millennials are a diverse group of individuals born between 1982 and 2000. Some remember a time before having the internet at home, and others can’t imagine life before Facebook. Still, there are common characteristics that all millennials share that can be utilized to create an efficient marke... Full story

26 September