https://www.reuters.com/article/us-inditex-challengers-focus-idUSKBN27034K

17 0

MADRID/BEIJING (Reuters) - China’s Shein may be the biggest shopping site you’ve never heard of. A keyboard and a shopping cart are seen in front of a displayed Shein logo in this illustration picture taken October 13, 2020. REUTERS/Dado Ruvic/Illustration. The fast-fashion player is encroaching on the territory of more established rivals like Zara and H&M. It has become the largest, purely online, fashion company in the world measured by sales of self-branded products, according to Euromonitor. Nanjing-based Shein, founded in 2008, is aiming squarely at the “Gen Z” social-media generation, using influencers on Instagram and TikTok, and discount codes, to attract younger shoppers in an increasingly crowded fashion market. Full story

16 October

wait