160 0

The Korean Business Research Institute has released brand reputation rankings for male idol groups for the month of May! The rankings are determined every month through an analysis of big data, factoring consumer participation, media coverage, interaction, and community indexes of various boy groups. The data collected for May’s rankings were collected from April 9 to May 10. BTS topped the rankings for the 12th consecutive month, making it an entire year since they have been at the top of the rankings. They scored a brand reputation index of 24,925,833 for May, which is an impressive 54.50 percent increase from the previous month. High-ranking phrases in the group’s keyword analysis in... Full story

11 May