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Develop content that makes sense for mobile consumption. January 16, 2019 6 min read. Opinions expressed by Entrepreneur contributors are their own. Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online content has shifted considerably. A recent study by GlobalWebIndex shows that 28 percent of online activity happens on social media. Ad buys on popular platforms like Facebook and Instagram have grown significantly over the past few years, with Instagram outselling Facebook by 117 percent in 2018. In addition t... Full story

18 January