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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols! The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 987 idols, using big data collected from February 22 to March 23. BTS’s Jimin topped the list for the second consecutive month, enjoying an impressive 47.67 percent increase in his score since February. The idol scored a total brand reputation index of 13,776,797 for March. High-ranking phrases in Jimin’s keyword analysis included “ Promise ,” “Hong Kong,” and “YouTube,” while his highest-ranking related terms included “... Full story

23 March


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