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That’s the sound of the brands that push the envelope when it comes to social media marketing. While great campaigns deserve recognition, they likewise teach us a little bit more about innovation and creativity in the digital world. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. 1. SPOTIFY USES LOCATION DATA TO CREATE HYPER RELEVANT ADS. Social media analytics tools can offer great audience insights—telling you what your followers are interested in and what they’re looking for—making it easier for you to curate and tailor content to their liking. Spotify took this concept to the next level i... Full story

12 April