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Louise Roe has denim that’s ripped in all the right places, a bikini-ready body year-round, a husband and baby who look like they were picked from a catalog, and 698,000 Instagram followers. She also has the skin condition psoriasis, a chronic autoimmune disease defined by flaky, inflamed red or white patches of skin, and she wants you to know all about it. Actually, she needs to tell you about her psoriasis on Instagram; otherwise, her paid partnership with Celgene , a biotechnology company that produces the patent-protected psoriasis medication Otezla, would presumably be canceled. In recent years, businesses have adapted their advertising strategies to the rise in social media use, spe... Full story

18 February