https://adage.com/article/consumer-electronics-show/war-voice-advantage-google/316195/

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Google built a little rollercoaster for CES this year to showcase its voice assistant technology, and how it works both in and out of the home. While the ride is cute and buzzy, Google's vocal voice push should be making Amazon nervous, says Jared Belsky, CEO of 360i , an agency that literally wrote the voice playbook for marketers . Although we are now just a couple of years into the development of voice and smart speaker technology, a duopoly has already emerged, says Belsky. An entire cottage industry of third-party products has blossomed around the two — smart light switches and smart microwaves that boast "works with Alexa" or Google. It has created, says Belsky, a "flywheel" effec... Full story

12 January

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