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Some people talk about “ethical marketing” and “effective marketing” like they’re two different things. But that’s just silly. This week’s content explored 17 different ways we can be more effective as marketing writers and show more care and love for our audiences. Every professional content writer knows that if the headline is weak, it’s hard to get your work the audience it deserves. On Monday, Stefanie Flaxman shared three questions we can ask to sharpen our headlines for better traffic and shares. On Tuesday, Nick Usborne joined us to examine four copywriting techniques that work brilliantly … right up to the moment when they don’t . Read the post to find out the wise ways to use these copywriting standbys. Full story

11 October