https://techcrunch.com/2020/01/21/appsflyer-raises-210m-for-ad-attribution-and-more/

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AppsFlyer has raised a massive Series D of $210 million, led by General Atlantic. Founded in 2011, the company is best known for mobile ad attribution — allowing advertisers to see which campaigns are driving results. At the same time, AppsFlyer has expanded into other areas, like fraud prevention. And in the funding announcement, General Atlantic Manager Director Alex Crisses suggested that there’s a broader opportunity here. “Attribution is becoming the core of the marketing tech stack, and AppsFlyer has established itself as a leader in this fast-growing category,” Crisses said. “AppsFlyer’s commitment to being independent, unbiased, and representing the marketer’s interests ... Full story

21 January

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