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Image caption Audrey Kuah says her firm is trying to teach ad copy programs to be more creative. Machines are now writing advertising copy as well as basic news reports, but are their efforts any good and can they be taught to be more inventive? "Have a suite stay" read an ad for a hotel offering all-suite rooms. A neat - if obvious - pun you might think. But what made this ad noteworthy was that it was created by an automated copywriting programme developed by Dentsu Aegis Network, the marketing giant. The firm launched its natural language generation algorithm last year to increase output after changes were made to Google's advertising system, explains Audrey Kuah, the firm's managing director. Full story

21 May