https://adage.com/article/cmo-strategy/kfc-s-colonel-a-dance-partner-chicken-waffles-ad/315564/

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Kentucky Fried Chicken & Waffles Credit: KFC. The KFC colonel is having the time of his life. KFC is promoting Kentucky Fried Chicken & Waffles with a TV spot breaking Sunday that spoofs the famous dance scene from the end of "Dirty Dancing." The roles of Johnny (Patrick Swayze) and Baby (Jennifer Grey) are portrayed by Col. Sanders and Mrs. Butterworth of Mrs. Butterworth's syrup, which is now owned by Conagra Brands. The dance moves aren't on par with the original, in part because a bottle of syrup doesn't have legs. And in a departure from most of KFC's recent campaigns, Col. Sanders isn't portrayed by a well-known celebrity. Actor Craig Fleming fills the role in this spot, with a voice... Full story

26 March

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