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By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. Online fundraising is becoming more popular each year. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. According to the Giving Report , 29% of people consider social media to be the communication tool that most inspires giving. So, how can you make your fundraising more social? ... Full story

21 July