https://www.marketingtochina.com/medical-pharmacy-health-care-marketing-best-practices-china/

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Health Market in China will reach $2.2 Trillion in 2020. Constant economy growth and well-being improvement in China has raise its citizens’ awareness around health-care new stakes and purchasing strengths. Health issues are even more evoked in 2017 because of tight schedules, pressures on work and sometimes on social interactions, from growing needs for OTC Medecines like sleep aids or antibacterial remedies could help Chinese people to bear their heavy modern lifestyles where time is priceless. Other rise involve regular activities related to sports and fitness in which nutritious and healthy products are more coveted since Chinese sports institutions made some partnerships with international brands. Full story

15 December

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