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Live experiences a are great way to positively grow your brand image. December 13, 2018 5 min read. Opinions expressed by Entrepreneur contributors are their own. "Customer engagement" is a broad term used by brands for different reasons. Of course, one thing can be said across the spectrum: Customer engagement defines the emotional connection between brands and their customers. Related: Lady Gaga Taught Me These 4 Secrets to Building a Successful Brand. Put another way, according to CRM expert Paul Greenberg , customer engagement is an ongoing interaction between brands and their customers. Why is investing in customer engagement so important? Simply put, because highly engaged customers h... Full story

18 January