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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members! The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 455 girl group members, using big data collected from July 18 to August 19. ITZY’s Yeji shot to the top of this month’s list after seeing an impressive 149.23 percent increase in her score since July. The idol scored a total brand reputation index of 2,077,538 for August. High-ranking phrases in Yeji’s keyword analysis included “ ICY ,” “comeback,” and “ Idol Star Athletics Championships ,” while her highest... Full story

17 August