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Valentina Palladino/Engadget. European Commission antitrust regulators have opened an investigation into Google’s proposed $2.1 billion takeover of wearables company Fitbit . They’re “concerned” that the acquisition would bolster Google’s already-dominant position in online ads by giving it more data to use for personalized advertising. “The use of wearable devices by European consumers is expected to grow significantly in the coming years. This will go hand in hand with an exponential growth of data generated through these devices,” Margrethe Vestager, the EC executive vice-president responsible for competition policy, said in a press release . “This data provides key insights about... Full story

4 August