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If you've strolled down the aisle of a grocery store recently, you've probably seen him staring down from a bag of flour with his white beard, trademark hat, and slightly quizzical look. It's the face of Bob Moore, founder of Bob's Red Mill. Correspondent Luke Burbank asked, "What do people say when they come up to you?". "'There really is a Bob?'" Moore replied. "And the other thing is, 'You're not dead, you know?'" he laughed. Not only is he not dead, but at age 91, he's thriving. Moore is an unexpected celebrity in the natural and organic foods industry. "If I had my life to live over, I would have started way earlier in this business," he said. "I mean, you know, I started in the middle of my life." Full story

23 February