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Content marketing is a marketing strategy plan that focuses on creating, sharing, and using relevant and engaging content. The purpose of content marketing is to attract users and clients to contribute to the sales and revenue of a firm. According to Statista, in 2019, a third of small businesses used content marketing as a tactic to establish their image in the market. Whenever someone mentions ‘content marketing,’ people quickly assume it means blogs, articles, and visual content. However, there is more than meets the eye with content marketing. Content marketing is the art of telling a story that encourages your reader to read till the end. High-quality content will help your business build a long-term and strong relationship. Full story

5 July