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Image caption Golden snub-nosed monkey (left) and gnu goat, or Takin (right), are on the list. Ever heard of the gnu goat, the red-eared guenon or the Gila monster? They could be the future icons of conservation, according to a study. Scientists say these little-known animals are key to raising money for protecting vulnerable ecosystems. The likes of tigers and elephants, which appeal to the masses, are often selected for fundraising campaigns. But this approach has been criticised for neglecting many other species that need our help. "It's time for us to put some science behind the species we use to market and fundraise for conservation - rather than framing our approach around what's pop... Full story

24 February