1 0

More than 10 million people visited the Louvre in 2018 –a boost of 25% since 2017. But the booming numbers aren’t necessarily due to the museum’s collection at all. Instead, the Louvre credits superstars Beyoncé and Jay Z for drawing visitors after the couple shot a music video for the song “Apeshit” in its halls. The music video depicts Beyoncé and Jay-Z singing, rapping, and dancing in front of some of the museum’s masterpieces, like the Mona Lisa , the Winged Victory of Samothrace , and Coronation of Napoleon . Their casual demeanor in the museum’s storied galleries is a statement of cultural dominance, displaying their wealth and power with one of the world’s greatest monuments to art as a backdrop. Full story

12 January