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In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by [email protected] . . Is it the end of organic reach on social media? I don’t think so. Yes, the (average) organic reach on social media has been falling over the years. But I’m very optimistic that it’s still possible to get organic reach. Why? Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. Full story

18 October