https://uxdesign.cc/cognitive-bias-in-ux-the-user-side-and-the-designer-side-6f6ae0185779

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The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we prefer to act fast. This may lead to better outcomes indeed, but it might also lead you astray. Cognitive biases can be both a blessing and a curse. With this article, you’re going to learn. - what exactly is a cognitive bias. - why UX designers should be well aware of different cognitive biases. - how both designers and users are prone to cognitive biases. - what are the most common cognitive biases in design. Ready to find out how our brains work? Let’s dive in! WHAT IS A COGNITIVE BIAS. Although cognitive biases are not an entirely new phenomenon, the te... Full story

28 March

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