https://www.reuters.com/article/uk-britain-facebook-regulator-idUKKBN2710U0

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LONDON (Reuters) - Facebook's FB.O Instagram has agreed measures to crack down on hidden advertising by so-called influencers on its photo and video platform, Britain's Competition and Markets Authority (CMA) said on Friday. FILE PHOTO: Silhouettes of mobile users are seen next to a screen projection of Instagram logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic/Illustration. Influencers with thousands of followers can earn large fees from companies to promotes a product on Instagram. In what the CMA described as an important behaviour shift by a major social media platform, Facebook Ireland, which operates Instagram in Britain, has committed to a package of changes. “This will make it much harder for people to post an advert on Instagram without labelling it as such,” the CMA said in a stateme... Full story

16 October

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