https://techcrunch.com/2020/08/10/doubleverify-connected-tv-ad-fraud/

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The team at DoubleVerify , a company that helps advertisers eliminate fraud and ensure brand safety, said that it’s recently identified a new tactic used by ad fraudsters seeking to make money on internet-connected TVs. Senior Vice President of Product Management Roy Rosenfeld said that it’s harder for those fraudsters to create a legitimate-looking TV app — at least compared to the web and mobile, where “you can just put up a site [or app] to generate content.” For a connected TV app, you need lots of video, which can be costly and time-consuming to produce. “What these guys have started to do is take old content that’s in the public domain and package that in fancy-looking CTV apps ... Full story

10 August

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