https://www.forbes.com/sites/amyfeldman/2020/05/28/how-a-former-ballerina-turned-mirror-into-a-buzzy-300-million-exercise-phenom

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PELOTON ISN’T THE ONLY HOME FITNESS EQUIPMENT PROSPERING IN THE CORONAVIRUS ERA. BRYNN PUTNAM HAS REDEFINED SWEAT EQUITY WITH HER INTERACTIVE WORKOUT DEVICE THAT TURNS ANY ROOM INTO AN ELITE GYM. n March 13, as New York prepared to move indoors to slow the spread of the coronavirus, Mirror founder Brynn Putnam closed the offices of her high-tech fitness startup and sent her nearly 100 employees home. The former ballerina now hunkers down in her Greenwich Village apartment with her husband, Lowell, also an entrepreneur. The couple alternates who gets to be on Zoom from the bedroom and who watches their 3-year-old son, George, in the living room. The only thing that’s easy: working out. P... Full story

29 May

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