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User onboarding has been a longstanding and persistent challenge in the world of apps. Developers grapple with design and technical constraints; publishers and users might have different priorities when it comes to engaging with a service; the content of those services is changing all the time; and perhaps most of all, people are all different and so their experiences with an app will be, too. Appcues — one of the startups building technology both to identify onboarding issues and then provide low-code, non-technical solutions to fix them quickly — is today announcing a $32.1 million Series B round. The funding is a sign not just of the demand in the market for more tools to address all of this, but of Appcues’ traction in doing so. Full story

18 January