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Photo by LIONEL BONAVENTURE AFP via Getty Images. Most social networks build their business models around advertising. To generate targeted ads that pull the right strings, these providers leverage tons of information listed in users’ profiles and also analyze their activities both within and beyond the networks. When creating a new profile on Facebook or Instagram, many users accept the Privacy Policy terms without ever reading the fine print. Some people use Tor and other privacy tools but many of us do not modify the default privacy settings. As a result, social networks collect huge amounts of personally identifiable data (PID) over time. If you have neglected to limit the appetites of... Full story

24 November