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Every press launch has an element of hyperbole, and you can generally play buzzword bingo at most of the major events. Sometimes though a turn of phrase sounds a little bit out of place; the recent classic being Apple’s Phil Schiller portrayal of removing the 3.5mm headphone jack from the iPhone as something that required "courage”. The full quote is actually “The reason to move on: courage. The courage to move on and do something new that betters all of us,” with Schiller looking to frame Appe’s decision as something that changes the world. Apple removed the floppy disk drive, and the rest of the industry followed. Apple removed the number pad from the phone, and the rest of the industry... Full story

5 July