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We love when brands push the envelope – and Anifa Mvuemba , the innovative mind behind cult favourite Hanifa is known for doing just that; from experimenting with 3D models and draping, to hosting her first digital fashion show, this award winning 29 year old designer continues to inspire. On the eve of Eva Chen ‘s ‘digital playbook for digital fashion shows’ touting Instagram as the go-to destination for the new format fashion experience, Hanifa delivered a masterclass in digital excellence showing us exactly how its done. Not only using the tools at hand to create an exciting, edge-of-your-seat show experience – but also showcasing storytelling at its finest. In one of her own d... Full story

25 May