55 0

You've probably heard something like this for years: "Business buyers are logical, while consumers are emotional.". That leads marketers to try and overwhelm business buyers with stats, facts, and figures — and ignore soft skills like emotional buy-in or developing rapport. Over the past decade, I've sold to both B2B and B2C buyers. And I can tell you, without a doubt, the two are a lot more alike than they're different. And it turns out there's a series of studies that also prove this point. For starters, the vast majority of B2B businesses (89%) prefer Facebook over LinkedIn, according to Statista, while 84% of B2B purchases also start with personal referrals. reports that “on ... Full story

19 April