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According to a brand reputation analysis by the Korea Reputation Center (KRC), BTS member Jimin was named the Top Korean Male Idol for the month of September. Jimin has been topping brand rankings for 9 consecutive months straight this year. The fact that he has stayed at the top for each month expresses his strong brand power. The Seoul-based entity collected 110 million pieces of data between August 12 and September 13 to evaluate the brand power of the country’s most prominent idols. The KRC compiles related data including media attention, data from social networking sites and people’s interests to come up with a brand index of entertainers on a monthly basis. Jimin ranks #1 with a sco... Full story

16 September