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Dreamville Records is done watching the throne. With an undeniable momentum, J. Cole's clan is staking its claim as hip-hop's No. 1 collective. Sleep at your own peril. Editor’s Note: This story originally appeared in the Spring 2019 issue of XXL magazine, on stands now. From its sterile brown brick exterior and retro beige wooden paneling, Atlanta’s Tree Sound Studios—tucked behind a thicket of trees off Peachtree Industrial Boulevard—could pass for a post office. Or a governmental administrative building. Or maybe even a retirement home. But on this cold early Tuesday morning in January, the unassuming recording complex is home base for J. Cole’s Dreamville Records. It’s the f... Full story

23 April