https://skift.com/2018/10/18/google-working-on-solving-the-pain-points-in-vacation-package-shopping/

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For anyone who’s ever shopped online for a vacation package where the flight and hotel are bundled together, you’ll know it can be a tedious exercise. First you might find a holiday package on Expedia, for example, and then you’ll have to figure out at least two things: Is it cheaper to book the package versus buying the flight and hotel separately, and then you’ll want to search to see whether another vendor, such as Virgin Vacations, has a better deal. The process can be frustrating because there are a lot of variables, and the rates change frequently, too. Enter Google, which has been testing vacation rental metasearch , where users are transferred to third parties for bookings in the ... Full story

18 October

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